NagoyaHammer.com

So what happens when a potential investor goes to the GW Annual General Meeting?
Find out here:
http://www.iii.co.uk/news-opinion/richa ... it-machine

was going to post that, but ya beat me to it. Reading that article made me want to play X-wing

No surprise. Their head is so far up their gluttius maximus that it won't come out without major surgery.

I followed the link from another site and read it. Where do you start, really. The most obviously contentious point is their belief that "only 20% of our customers are gamers". Yet they proudly say themselves (at least, Kirby I think said it not too long ago) that they do *no* market research, and on the basis of said lack of knowledge think they can dictate to customers how things are going to be. I don't know about you, but I don't think I've met anyone who only models, and doesn't game, so I don't know how they've arrived at this dubiously low percentage...

I am still making some GW purchases from time to time, of older stuff made prior to the Castle Greyskullisation of Warhammer (Perry's LOTR models are still lovely and I've wanted to game it for a long time, also I've bought some of the older models they still do for Oldhammer purposes). But I don't think there'll be any more GW on the shopping list for most of us. A lot of goodwill has been lost, and it seems those in charge don't give a monkey's about the fanbase or know how to write rules after so much talent has left. It feels like a slow slide into oblivion for GW, and they've largely themselves to blame. There have been rumours that 40k might get Sigmared too. Somehow I don't think that would go down too well. Imagine the rage online. Good luck with that dwindling customer base.

The decisions are just plain bizarre. I really don't know what they're thinking.

++Edited a bit for clarity++

I thought it was interesting that Kirby is now "Head of Intellectual Property"? I guess that's what he'll use to buy himself into a new job at Disney or Capcom or (someone who knows games better than me chip in.....) where ever, once GW has been ground down to oblivion.