Setting up the game takes about 5-10 minutes. The rules are very simple and can be picked up in the first game, though as the name implies, learning how to move and use your units effectively has a big impact on gameplay. Gameplay for the units straight out of the box takes about 1 hour.
The models are cool (though not a solid as GW or other plastic minis) and can be painted up nicely (well, as nicely as I can manage anyway).
The core rules and the rules for the 1st expansion are available for free download from Fantasy Flight Games, but I think you will need to register with their site (free of charge).
The official webpage has the basic rules and some wall-papers for free download as well.
Finally there is a smaller company http://www.dustgame.com/index.php making resin upgrades and extra pieces for the game in the same manner as GW's Forge World. The models are about $20 more minimum, but are game legal. Be careful of scale though as the board game is 1/48 but some of the models are 1/36 display pieces.
Having played 2 games and run 1 game for other players I can honestly say that this is a very fast, easy and most importantly FUN game to play and I have already ordered the 1st expansion pack and some extra units.
Edit - The next expansion after Operation Cyclone, entitled Operation Seelowe will see the release of mind-controlled Gorillas with steel fists for the axis forces....
